Due to continuous development of production volumes and customer markets label printing innovations have been intensively developing over the last decades. Having a hard time to draw in customer attention producers meticulously style captivating item labels for recently produced and existing products.
Item labels are basically papers, plastic, material or other product including textual or graphic info about a product. Product labels inform the clients of the nature of an item specifying product and maker details, production and expiration dates, active ingredients, client support information and other data which the maker considers suitable and essential to supply. Product labels have a set of crucial functions and serve for:
Product recognition
that includes item details and brand identity components, such as colors, fonts, logo designs, and so on;
Packing or sealing of an item
Particular item labels types, e.g. shrink sleeve labels used for bottles, serve a double function offering info and a protective seal for additional security;
Publicity and market promotion
Product labels can boost or decrease item popularity. That is why item labels are carefully designed to suit the target market.
Evidence of an item credibility
Elaborate and hi-tech item labels including holographic images, barcodes, DataDot innovations and other graphic, chemical and optical elements guarantee defense against replicas;
Regulative compliance
Apart from optional qualities there is a number of official requirements embeded in relation to product labels by relevant laws and guidelines inning accordance with the kind of item. Thus, according to basic practice, food product labels need to consist of accurate details on the native land, manufacturer, active ingredients, nutritive residential or commercial properties, production date and life span of a product.
Label printing innovations differ according to identify design, colors, products, required output in addition to available budget. The following printing approaches are commonly used for label printing:
Balanced out printing (lithography)– a traditional high-quality and reasonably inexpensive label printing approach commonly used for a big-volume production where images are transferred from metal or polymer plates to rubber blankets and then to the printed surface. The time-consuming set-up procedure makes balanced out label printing approach unsuitable for rush orders;
Digital printing– a label printing approach analogous to offset printing where electrostatic rollers are used instead of printing plates. Unlike offset printing digital label printing approach is utilized for short-run and rapidly changing orders;
Flexographic printing – a versatile label printing solution for quick printing, suitable for a wide spectrum of products and characterized with a high runnability especially in case of huge solid locations. Flexography ends up being extremely affordable when used in mass production;
Gravure printing– a distinct high-speed label printing approach for printing of long-run orders. Gravure presses and cylinders print on big rolls of paper which are then cut according to the needed measurements. Gravure printing permits distinct printing effects such as metallic elements. This label printing method is defined with an extraordinary quality however can only be financially feasible if utilized for high-volume production due to high expense of printing cylinders;
Silk-screen printing – a label printing method permitting to develop tactile texturized images;
Relief printing– a printing approach permitting an in-depth elaboration of images, terrific for development of intense colorful and sharp images.
Label materials and product labels printing techniques depend greatly on the nature of products, order volume and set spending plan. The existing range of printing suggests permits finding the best worth for loan option.